"It was a pleasant surprise. Everyone likes their coffee paid for. So it was nice," one customer told CNN affiliate Bay News 9.
The chain reportedly began Wednesday morning when a woman in her 60s offered to buy coffee for the car behind her, a store employee told Bay News 9.
"There were some stops and starts to it since it started yesterday (Wednesday) morning at 7 a.m., but I do know it originally started through a customer," said Starbucks spokesperson Linda Mills.
Participant Lucy Ramone went through the line twice on Wednesday.
"I was number 57 this morning," Ramone said to the drive-through barista, according to Bay News 9. "What number am I now?" Ramone asked the barista.
Thanks a Latte: more than 750 people paid it forward at @Starbucks. See who broke the chain: http://t.co/OxX75KwzyF pic.twitter.com/1Pl3NJ09Ua
— CNN (@CNN) 22 agosto 2014
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